Kompetenzmarketing für Investitionsgüter
Karl-Heinz Strothmann
| Year of publication: |
1997
|
|---|---|
| Authors: | Strothmann, Karl-Heinz |
| Published in: |
Kompetenztransfer im Investitionsgütermarketing. - Wiesbaden : Gabler, ISBN 3-8244-6584-1. - 1997, p. 13-33
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kompetenz | Competence | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299652