Kompetenztransfer im Investitionsgütermarketing
Karl-Heinz Strothmann (Hrsg.)
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Strothmann, Karl-Heinz (ed.) ; Strothmann, Karl-Heinz (contributor) |
| Publisher: |
Wiesbaden : Gabler Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Kompetenz | Competence | Wissenstransfer | Knowledge transfer | Deutschland | Germany | Theorie | Theory | Investitionsgütermarketing | Kernkompetenz | Wertschöpfungskette | Know-how-Transfer | Investitionsgüterindustrie | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 196 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 12 Beitr. brosch. : DM 89.00, sfr 650.00, S 81.00 |
| ISBN: | 3-8244-6584-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000634063