Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John

Stefan Hoffmann; Katja Soyez; Susanne Liebermann; Stefan Müller

Year of publication:	2008
Authors:	Hoffmann, Stefan ; Soyez, Katja ; Liebermann, Susanne ; Müller, Stefan
Institutions:	Technische Universität Dresden / Fakultät Wirtschaftswissenschaften (contributor)
Publisher:	Dresden : Techn. Univ., Fak. Wirtschaftswiss.
Subject:	Multinationales Unternehmen \| Transnational corporation \| Konsumentenboykott \| Consumer boycott \| Konsumentenverhalten \| Consumer behaviour \| Deutschland \| Germany

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