Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Klaus-Peter Wiedmann ... (Hrsg.)
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Other Persons: | Wiedmann, Klaus-Peter (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 575 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth.16 Beitr. - Literaturangaben Pb. : ca. EUR 54.90 |
| ISBN: | 978-3-409-12576-5 ; 3-409-12576-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851237