Konsumentenverhalten im Zeitalter der Mass Customization : Trends ; Individualisierung und Nachhaltigkeit
Anabel Ternès; Ian Towers; Marc Jerusel
| Year of publication: |
2015
|
|---|---|
| Authors: | Ternès, Anabel ; Towers, Ian ; Jerusel, Marc |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Massenproduktion | Mass production | Konsumentenverhalten | Consumer behaviour | Individualismus | Individualism | Nachhaltiger Konsum | Sustainable consumption | Trend | Verbraucherverhalten | Marketing | Mass Customization |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VII, 43 S. 9 schw.-w. Ill 210 mm x 148 mm, 82 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-09845-7 ; 978-3-658-09845-2 ; 978-3-658-09846-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292466