Konsumverhalten und Wettbewerb : Umfeldanalyse im internationalen strategischen Marketing am Beispiel des Schweizer Lebensmittelhandels
Thomas Bogner; Christine Kury
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Bogner, Thomas ; Kury, Christine |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Lebensmitteleinzelhandel | Food retailing | Handelsmarketing | Retail marketing | Internationales Marketing | International marketing | Deutsch | German | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Internationaler Markt | International market | Schweiz | Switzerland | Relevanter Markt | Markterschließung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 291 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [273] - 291 |
| ISBN: | 3-8244-0787-6 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002474941