Konzeptionelle Grundlagen des integrativen Dienstleistungsmarketing
Wolfgang Müller
| Year of publication: |
1993
|
|---|---|
| Authors: | Müller, Wolfgang |
| Publisher: |
Koblenz |
| Subject: | Dienstleistungsmarketing | Services marketing | Theorie | Theory | Entscheidung | Decision |
| Extent: | 107 S. graph. Darst |
|---|---|
| Series: | WHU-Forschungspapier / Wissenschaftliche Hochschule für Unternehmensführung. - Vallendar/Rhein : WHU, ZDB-ID 1449789-X. - Vol. 23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Kopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000887722