Kopieren, transformieren, kombinieren: Ideenklau und Plagiarismus in der Werbung
Year of publication: |
2016
|
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Authors: | Paasche, Jaqueline |
Publisher: |
Pforzheim : Hochschule Pforzheim |
Subject: | Marketing | Plagiarismus | Werbeagenturen |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Research Report |
Language: | German |
Other identifiers: | 845377280 [GVK] hdl:10419/125782 [Handle] RePEc:zbw:pfobei:155 [RePEc] |
Classification: | M30 - Marketing and Advertising. General ; M37 - Advertising ; K11 - Property Law ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) |
Source: |
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