Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Jisu Huh; Denise E. Delorme; Leonard N. Reid; Junga Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Huh, Jisu ; DeLorme, Denise E. ; Reid, Leonard N. ; Kim, Junga |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 332-345
|
| Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Informationswert | Information value | Vergleich | Comparison | Koreaner | Koreans | Weiße | White people | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419809