Kulturelle Anforderungen an das Markenmanagement im Profisport : im Spannungsfeld zwischen Local Hero und Global Player
Rainer Fischer
| Year of publication: |
2014
|
|---|---|
| Authors: | Fischer, Rainer |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Markenführung | Brand management | Interkulturelles Marketing | Cross-cultural marketing | Berufssport | Vermarktung | Markenpolitik | Interkulturalität |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 117 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Heidelberg, Hochsch., Masterthesis, 2013 |
| Notes: | Literaturverz. S. 109 - 117 201405 |
| ISBN: | 3-658-05069-1 ; 978-3-658-05069-6 ; 978-3-658-05070-2$So ; 978-3-658-05070-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255087