Kunden-Anbieter-Interaktionen in der Spezifizierungsphase bei Dienstleistungen
Year of publication: |
2015
|
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Authors: | Strauss, Lennart ; Robbert, Thomas ; Roth, Stefan |
Published in: |
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. - Wiesbaden : Springer Gabler, ISBN 3-658-08517-7. - 2015, p. 261-286
|
Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing |
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