Kundenkarten : ein multifunktionales Kundenbindungsinstrument
Achim Kopatz ; Dirk Ploss
| Year of publication: |
2001
|
|---|---|
| Authors: | Kopatz, Achim ; Ploss, Dirk |
| Publisher: |
Hamburg : Loyalty |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 57 S. : graph. Darst. |
|---|---|
| Series: | Die Bibliothek der Kundenbindung. - Hamburg : Loyalty. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-00-008140-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004706804