Kundenloyalität im Automobilhandel : Determinanten in Verkauf und Kundendienst
Volker Scholly
| Year of publication: |
2013
|
|---|---|
| Authors: | Scholly, Volker |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Vertrauen | Confidence | Kfz-Gewerbe | Automotive services industry | Deutschland | Germany | Kraftfahrzeughandel | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 361 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Marburg, , Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 319 - 361 |
| ISBN: | 3-658-01668-X ; 978-3-658-01668-5 ; 978-3-658-01669-2 |
| Classification: | Marketing ; Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743883