Kundenorientierte Anreizsysteme im beratungsintensiven Facheinzelhandel
Bettina Lehmkühler
| Year of publication: |
2001
|
|---|---|
| Authors: | Lehmkühler, Bettina |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Leistungsanreiz | Performance incentive | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Facheinzelhandel | Speciality shop | Kundenservice | Customer service | Theorie | Theory | Kundenorientierung | Anreizsystem |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 253 S graph. Darst 21 cm |
|---|---|
| Series: | Schriften zu Distribution und Handel. - Frankfurt, M. : Lang, ISSN 0179-3608, ZDB-ID 1041390-X. - Vol. 33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2000 |
| Notes: | Literaturverz. S. 222 - 248 brosch. : ca. DM 79.00 (freier Pr.) |
| ISBN: | 3-631-37573-5 |
| Classification: | Betriebswirtschaft: Sonstiges ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001528364