L’interaction sociale et son impact sur la valeur perçue et l’intention de revisite du point de vente

The experience of visiting supermarket takes an undeniable position in the retailing field. That’s why this paper aims to propose and validate a model that incorporates social interactions, perceived value and intention to revisit department stores. The results of 282 observations’ survey show that social interactions and perceived value make simultaneously a positive effect on the intention to return to store by consumers. Thus, it is possible to suggest recommendations in favor of retailing managers.