L’orientation Client : une application du modèle d’alignement stratégique des Technologies et Systèmes d’Information

The main question of this research concerns the link between Customer-Organization-Technology in an organization-wide perspective. The theoretical fields of Customer Orientation are particularly interesting to explore, in this way, since it concerns a concept, which has important organizational extensions. The potential that offers technologies and information systems are notably important in this perspective. The results suggest that a harmonization between the customer orientation (and its characteristics) and the technological strategy enable better performance.