La réactivité des réseaux de franchise face aux chocs externes : proposition d’un modèle conceptuel

An original organizational form, a hybrid between market and hierarchy, franchise networks are based on a close and interactive collaboration between several firms: a franchisor, who generally is the initiator of the partnership, and franchisees, legally and financially independent retailers, who become members of a network to benefit from a successful business system. This paper examines specifically the ability of franchise networks to initiate a high responsiveness faced with external shocks; it therefore proposes a conceptual model based on resources, competences and leadership.