Label performance and the willingness to pay for Fair Trade coffee : a cross-national perspective
Arnab K. Basu and Robert L. Hicks
| Year of publication: |
2008
|
|---|---|
| Authors: | Basu, Arnab K. ; Hicks, Robert L. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 5, p. 470-478
|
| Subject: | Warenkennzeichnung | Product labelling | Zahlungsbereitschaftsanalyse | Willingness to pay | Kaffee | Coffee | Fairer Handel | Fair trade | Conjoint-Analyse | Conjoint analysis | Interkulturelle Beziehungen | Cross-cultural relations | Vergleich | Comparison | USA | United States | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764601