Labeling projects as innovative : a social identity theory
Natalya Sergeeva
| Year of publication: |
February/March 2017
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|---|---|
| Authors: | Sergeeva, Natalya |
| Published in: |
Project management journal : PMJ. - Hoboken, NJ : Wiley, ISSN 8756-9728, ZDB-ID 638481-X. - Vol. 48.2017, 1, p. 51-64
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| Subject: | identity | innovative projects | labels | social construct | Projektmanagement | Project management | Persönlichkeitspsychologie | Personality psychology | Innovation | Sozialpsychologie | Social psychology | Warenkennzeichnung | Product labelling | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755751