Laddering : extending the repertory grid methodology to construct attribute-consequence-value hierarchies
Thomas J. Reynolds and Jonathan Gutman
| Year of publication: |
1984
|
|---|---|
| Authors: | Reynolds, Thomas J. ; Gutman, Jonathan |
| Published in: |
Personal values and consumer psychology. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-09807-8. - 1984, p. 155-167
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002696127