Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Year of publication: |
January-March 2016
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Authors: | Lin, Ying-Ching ; Wang, Kai-Yu |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 43-52
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Subject: | Werbung | Advertising | Sprache | Language | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Empirische Methode | Empirical method |
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