Large online product catalog space indicates high store price : understanding customers' overgeneralization and illogical inference
Yunhui Huang, Kai H. Lim, Zhijie Lin, Shunping Han
| Year of publication: |
2019
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|---|---|
| Authors: | Huang, Yunhui ; Lim, Kai Hin ; Lin, Zhijie ; Han, Shunping |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 963-979
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| Subject: | online product catalog space | store price perception | environmental cues | consumer inference | signaling | web personalization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Social Web | Social web | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118905