Larger = more attractive? : image size on food packages influences purchase likelihood
Jingya Huang, Liangyan Wang, Eugene Y. Chan
| Year of publication: |
2022
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|---|---|
| Authors: | Huang, Jingya ; Wang, Liangyan ; Chan, Eugene Y. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 6, p. 1257-1266
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| Subject: | food consumption | food image size | food packages | mental imagery | product attitude | vice versus virtue food | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Lebensmittel | Food | Ernährungsindustrie | Food industry | Ernährungsverhalten | Eating habit | Ernährungssicherung | Food security | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280091