Latent class modeling of website users’ search patterns: Implications for online market segmentation
| Year of publication: |
2007
|
|---|---|
| Authors: | Dias, José G. ; Vermunt, Jeroen K. |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 6, p. 359-368
|