Latent segmentation in business-to-business based on information and communication technology and relationship variables
Maria Fuentes-Blasco, Beatriz Moliner-Velázquez, Irene Gil-Saura
| Year of publication: |
March 2017
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|---|---|
| Authors: | Fuentes-Blasco, Maria ; Moliner-Velázquez, Beatriz ; Gil Saura, Irene |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 23.2017, 2, p. 460-468
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| Subject: | business-to-business (B2B) information and communication technologies (ICT) | finite mixture model estimation | relationship benefits | relationship value | Informationstechnik | Information technology | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | IKT-Sektor | ICT industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1354816616654829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646491