Launch strategy and new product performance: an empirical examination in the netherlands
| Year of publication: |
1999
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|---|---|
| Authors: | Hultink, Erik Jan ; Robben, Henry S.J. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 16.1999, 6, p. 545-556
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