Launch timing and launch activites proficiency as antecedents to new product performance
Roger Catalone, C. Anthony Di Benedetto and Gaia Rubera
| Year of publication: |
2012
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|---|---|
| Authors: | Catalone, Roger ; Di Benedetto, C. Anthony ; Rubera, Gaia |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 290-309
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| Subject: | launch marketing | launch activities | proficiency | new product performance | launch execution | innovation | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406530