Lead users : a source of novel product concepts
Eric von Hippel
| Year of publication: |
1986
|
|---|---|
| Authors: | Hippel, Eric von |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 32.1986, 7, p. 791-805
|
| Subject: | Marketingmanagement | Marketing management | Innovation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001017800