Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
| Year of publication: |
2006
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|---|---|
| Authors: | Carison, Kurt A. ; Meloy, Margaret G. ; Russo, J.Edward |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2006, 4, p. 513-518
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