Leadership and CSR driving frugal and reverse innovations : a conceptual framework for SME-MNE partnerships
Year of publication: |
2018
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Authors: | López-Fernández, Andrée Marie ; Rajagopal |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 17.2018, 3, p. 417-436
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Subject: | leadership | SME/MNE partnership | corporate social responsibility | CSR | emerging markets | frugal innovation | reverse innovation | Corporate Social Responsibility | Corporate social responsibility | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Innovation | Multinationales Unternehmen | Transnational corporation |
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