Leading by tweeting : are deans doing it? An exploratory analysis of tweets by SEC business school deans
Year of publication: |
January 2017
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Authors: | Naidoo, Jefrey ; Dulek, Ronald |
Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 54.2017, 1, p. 31-51
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Subject: | sentiment analysis | linguistic approach | Twitter usage | business school Deans | Wirtschaftshochschule | Economics department | Social Web | Social web |
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