Leading change in a Web 2.1 world : how ChangeCasting builds trust, creates understanding, and accelerates organizational change

Jackson Nickerson

"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher

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Year of publication:	c 2010
Authors:	Nickerson, Jackson A.
Publisher:	Washington, DC : Brookings Institution Press
Subject:	Unternehmen \| Enterprise \| Organisatorischer Wandel \| Organizational change \| Informationstechnik \| Information technology \| Social Web \| Social web \| Organisationswandel \| Management \| World Wide Web 2.0
Description of contents:	Table of Contents [gbv.de]

Extent:	XII, 148 S. graph. Darst.
Series:	Innovations in leadership series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Introduction: a new tool for leaders -- Managing change: the test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines: the message -- ChangeCasting guidelines: the delivery -- ChangeCasting guidelines: the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting?
ISBN:	978-0-8157-0484-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10008689104