Lean Six Sigma and marketing : a missed opportunity
Lara Chaplin; Simon T. J. O’Rourke
| Year of publication: |
2014
|
|---|---|
| Authors: | Chaplin, Lara ; O’Rourke, Simon T. J. |
| Published in: |
The international journal of productivity and performance management : IJPPM. - Bingley : Emerald, ISSN 1741-0401, ZDB-ID 2135449-2. - Vol. 63.2014, 5, p. 665-674
|
| Subject: | Corporate social responsibility | Customer voice | Improvement initiatives | Lean | Lean Six Sigma | Market orientation | Six Sigma | Qualitätsmanagement | Quality management | Lean Management | Lean management | Corporate Social Responsibility | Lean Production | Lean production |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385001