Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers

Baohong Sun and Shibo Li

Year of publication:	2011
Authors:	Sun, Baohong ; Li, Shibo
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 72-86
Subject:	Beziehungsmarketing \| Relationship marketing \| Callcenter \| Call centre \| Auslandsverlagerung \| Offshoring \| Kundenwert \| Customer value \| Dienstleistungsqualität \| Service quality \| Simulation

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