Learning by and Learning from Outbound Chinese Group Tourists

This chapter considers Chinese tourists’ learning and skill acquisition through travel and contemplates these outcomes as insights for proving advice to those designing tourist experiences. A three-part classification is employed to document the self-reported learning of mainland Chinese tourists derived from blog, interview, and questionnaire data. The coding of the results focusses on the multiple facts assimilated, the array of skills attributed to their tourism experiences, and the many reflections generated about Chinese society. In documenting these outcomes, the study reviews the implications of the findings for host societies to sharpen their appreciation of how to provide tourism-linked learning experiences for Chinese tourists.