Learning from the pioneering founders of the service research field
David E. Bowen, Raymond P. Fisk, John E.G. Bateson, Leonard L. Berry, Mary Jo Bitner and Stephen W. Brown, Richard B. Chase, Bo Edvardsson, Christian Grönroos, A. Parasuraman, Benjamin Schneider and Valarie A. Zeithaml
| Year of publication: |
2023
|
|---|---|
| Authors: | Bowen, David E. ; Fisk, Raymond P. ; Bateson, John E. G. ; Berry, Leonard L. ; Bitner, Mary Jo ; Brown, Stephen Walter ; Chase, Richard B. ; Edvardsson, Bo ; Grönroos, Christian ; Parasuraman, A. ; Schneider, Benjamin ; Zeithaml, Valarie A. |
| Subject: | Pioneering founders | Service community | Service research field | Service research history | Service wisdom | Dienstleistungssektor | Service industry | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Unternehmensgründung | Business start-up | Forschung | Research | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2023-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338196