Learning in the new business school setting: a collaborative model

The claim is made that many of today’s evolutions in business management, characterized by new ways of knowledge creation in a collaborative, multi‐disciplinary environment, are not yet adequately reflected in business college education. The paper puts business education within the framework of demand chain management and supply networks, which will dictate modern business management. Secondly, the management process is revisited in terms of dynamic performance measurement and the link with double‐loop learning. Then the paper will go on discussing the multi‐functionality required and how this is (not) reflected in many business curricula. Finally, the author addresses the need to expose business students to modern business ERP (Enterprise Resource Planning), and collaborative commerce‐software interfaces, in conjunction with a critical analysis of the underlying methodologies used. Furthermore, the need to collaborate more closely within the business school setting and outside with business practitioners is highlighted.