Learning models : an assessment of progress, challenges, and new developments
Andrew T. Ching; Tülin Erdem; Michael P. Keane
| Year of publication: |
2013
|
|---|---|
| Authors: | Ching, Andrew ; Erdem, Tülin ; Keane, Michael P. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 6, p. 913-938
|
| Subject: | learning models | choice modeling | dynamic programming | structural models | brand equity | Lernprozess | Learning process | Theorie | Theory | Dynamische Optimierung | Dynamic programming | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231794