Learning through strategic alliances: Processes and factors that enhance marketing effectiveness
| Year of publication: |
1995
|
|---|---|
| Authors: | Osland, Gregory E. ; Yaprak, Attila |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 3, p. 52-66
|