Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory
| Year of publication: |
2009
|
|---|---|
| Authors: | Jessup, Ryan K. ; Veinott, Elizabeth S. ; Todd, Peter M. ; Busemeyer, Jerome R. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 3, p. 299
|