Less of this one? I'll take it : new insights on the influence of shelf-based scarcity
Year of publication: |
December 2016
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Authors: | Robinson, Stacey G. ; Brady, Michael K. ; Lemon, Katherine N. ; Giebelhausen, Michael |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 961-965
|
Subject: | Shelf-based scarcity | Heuristics | Inventory | Replication |
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