Less speed more haste : the effect of crisis response speed and information strategy on the consumer-brand relationship
Abbie Iveson, Magnus Hultman, Vasileios Davvetas, Pejvak Oghazi
| Year of publication: |
2023
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|---|---|
| Authors: | Iveson, Abbie ; Hultman, Magnus ; Davvetas, Vasileios ; Oghazi, Pejvak |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 2, p. 391-407
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| Subject: | consumer-brand relationship | crisis communication | crisis response strategies | crisis speed | message framing | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Finanzkrise | Financial crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290712