Lessons from ideation : where does user involvement lead us?
Fiona Schweitzer, Oliver Gassmann and Christiane Rau
| Year of publication: |
2014
|
|---|---|
| Authors: | Schweitzer, Fiona ; Gassmann, Oliver ; Rau, Christiane |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 23.2014, 2, p. 155-167
|
| Subject: | Produktentwicklung | New product development | Kreativitätstechnik | Creativity technique | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387267