Lessons learned from renewable electricity marketing attempts: a case study
Sharyn Rundle-Thiele; Angela Paladino; Sergio Antonio G. Apostol
| Year of publication: |
2008
|
|---|---|
| Authors: | Rundle-Thiele, Sharyn ; Paladino, Angela ; Apostol, Sergio Antonio G. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 51.2008, 3, p. 181-190
|
| Subject: | Erneuerbare Energie | Renewable energy | Öko-Marketing | Green marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732732