Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Paula Rodríguez-Torrico, Rebeca San José Cabezudo, Sonia San-Martín and Lauren Trabold Apadula

Year of publication:	2023
Authors:	Rodríguez-Torrico, Paula ; San José Cabezudo, Rebeca ; San-Martín, Sonia ; Apadula, Lauren Trabold
Subject:	Consumer \| Environment \| Flow state \| Omnichannel marketing \| Seamless \| Word of mouth \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Multikanalvertrieb \| Multichannel strategy

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