Leveling the playing field : how campaign advertising can help non-dominant parties
Year of publication: |
2018
|
---|---|
Authors: | Larreguy, Horacio A ; Marshall, John ; Snyder, James M. |
Published in: |
Journal of the European Economic Association. - Oxford : Oxford University Press, ISSN 1542-4766, ZDB-ID 2114709-7. - Vol. 16.2018, 6, p. 1812-1849
|
Subject: | Wahlkampf | Electoral campaign | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Politische Partei | Political party | Minderheit | Minority | Kommunalwahl | Local election | Mexiko | Mexico | 2009-2012 |
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