Leveraging customer knowledge in open innovation processes by using social software
Paul Kruse
| Year of publication: |
24.05.2016
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|---|---|
| Authors: | Kruse, Paul |
| Publisher: |
Dresden : Technische Universität Dresden |
| Subject: | Open Innovation | Open innovation | Wissensmanagement | Knowledge management | Web 2.0-Technologien | Web 2.0 technologies | Theorie | Theory |
freely available
| Extent: | 1 Online-Ressource (circa 109 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Dresden, 2015 |
| Notes: | Besteht aus einer Einführung und bereits veröffentlichten Aufsätzen |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521979