Leveraging distribution to maximize firm performance in emerging markets
V. Kumar, Sarang Sunder, Amalesh Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Kumar, V. ; Sunder, Sarang ; Sharma, Amalesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 627-643
|
| Subject: | Multichannel retailing | Emerging markets | Distribution elasticity | Store formats | Marketing mix | Product forms | Schwellenländer | Emerging economies | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Einzelhandel | Retail trade | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2014.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422447