Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Upender Subramanian, Ram C. Rao
| Year of publication: |
December 2016
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| Authors: | Subramanian, Upender ; Rao, Ram C. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 12, p. 3555-3575
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| Subject: | customer acquisition | daily deals | observational learning | online intermediaries | promotions | signaling | strongly undefeated perfect Bayesian equilibrium | two-sided market | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626401