Leveraging philanthropic behavior for customer support : the case of user support forums
Wael Jabr; Radna Mookerjee; Yong Tan; Vijay S. Mookerjee
| Year of publication: |
2014
|
|---|---|
| Authors: | Jabr, Wael ; Mookerjee, Radna ; Tan, Yong ; Mookerjee, Vijay S. |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 1, p. 187-208
|
| Subject: | User support forum | text mining | pro-social behavior | recognition mechanism | feedback | Soziales Verhalten | Social behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010258245